Karen Backe Design Studio
Environment and Graphic Design
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ETHS ROWING

The local high school started a rowing program; 
I volunteered my services during its first 4 years, and designed all of their branding, collateral, and merch.

I began with a rowing adaptation of the high school’s wildkit logo for official team uniforms, with versions for spiritwear.

I began with a rowing adaptation of the high school’s wildkit logo for official team uniforms, with versions for spiritwear.

As the team acquired equipment, I branded all of that too, all the way down to decking out the regatta volunteer parents with bespoke aprons.

As the team acquired equipment, I branded all of that too, all the way down to decking out the regatta volunteer parents with bespoke aprons.

And then merch merch merch merch, and social media posts and digital banners advertising merch. 
I ran sales 3 times per year, and sold several thousands of dollars worth of team spiritwear every sale.

And then merch merch merch merch, and social media posts and digital banners advertising merch. 
I ran sales 3 times per year, and sold several thousands of dollars worth of team spiritwear every sale.

I designed digital and print collateral for a few different audiences – informational, recruitment, and fundraising.

I designed digital and print collateral for a few different audiences – informational, recruitment, and fundraising.

And nothing makes kids happier than stickers and tattoos: I designed and produced tons. Car magnets and bumper stickers as well.

And nothing makes kids happier than stickers and tattoos: I designed and produced tons. Car magnets and bumper stickers as well.

At the end of the 3rd year, the team had its first graduating seniors, and I was asked if I could create posters for those six kids. I didn’t want to do the staid run-of-the-mill portraits, but have fun, and really make a mark as a new team at the s

At the end of the 3rd year, the team had its first graduating seniors, and I was asked if I could create posters for those six kids. I didn’t want to do the staid run-of-the-mill portraits, but have fun, and really make a mark as a new team at the spring regattas…

One of the team parents had a professional photo studio that volunteered their time. I art directed the shoot, and did all of the photo retouching for these graduating gods. An absolute blast for everyone.


One of the team parents had a professional photo studio that volunteered their time. I art directed the shoot, and did all of the photo retouching for these graduating gods. An absolute blast for everyone.