Environment and Graphic Design
Environment and Graphic Design
For Zoom’s annual convention I created digital assets and designed graphics, from wayfinding icons to stage backdrops, badges to signage, menus to branding the San Jose Convention Center, itself.
My process for a project like this: create a digital sandbox of the brand logos, palettes, typefaces, and art assets.
Then dig into the list of deliverables, to create a family of pieces.
For this convention, I designed
and created the press-ready files
for hundreds of graphics, as well
as various digital assets for online
marketing and presentations.
For the after hours reception and events there was to be a fun, pixelated offshoot look. Again, I created my assets sandbox, and here are some of the many pieces I designed.
I designed boards for the community meetings regarding the then-proposed Obama Presidential Center
I also created collateral and wayfinding for the first multi-day symposium hosted by the Obama Foundation.